Tuesday, September 05, 2006

Geek Chic

Well, at least useful:

Britain's biggest electrical retailer is threatening to make 12-year-old nephews redundant with a "rent-a-geek" service that will repair broken computers, sort out wi-fi systems and even help to programme the video.

DSG International, the parent company of Currys and PC World, yesterday announced a nationwide fix-it service aimed at tackling the complexity of modern electrical gadgets.

The move follows the growing popularity of companies such as Geeks on Wheels that help to sort out domestic computer problems.

According to some retail experts, rent-a-geeks could one day become as common as plumbers, electricians and decorators.

DSG said its TechGuys team would offer homes and small businesses round-the-clock help via a telephone line and on-the-road engineers.

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