Santa is being told to shift the pounds before Christmas - because the obese saint is failing to set a "good example" for children.
....Bluewater shopping centre in Greenhithe, Kent, has even gone one step further and set-up a Santa boot camp.
Fiona Campbell-Reilly, spokeswoman at the shopping centre, said: "Santa has been around for years, but society has changed and our Santa needs to reflect this.
"Bluewater's Santa Boot Camp is getting Santa in shape and setting a good example to children who idolise him.
"He will still be the same lovable jolly man, but will be fitter and healthier."