Canada's longest-running Web show Naked News arrived in Italy on Thursday as one of the programme's four young Italian women read out a news item before removing an item of clothing.
The self-styled Show That Has Nothing To Hide, invented in 2000 in Toronto and popular in dozens of countries, offers female 'newsreaders' who disrobe after every report until they're in the buff.
The Italian version hit the Web at 17:00 local time as 25-year-old Michela Fiore began her stint of reading and stripping. Interviewed before the show, she told reporters: ''I find it a very interesting job which will undoubtedly contribute to my professional development''.
''I also hope it will bring in other offers as a presenter,'' said Fiore, who is three exams away from an economics degree.
Fiore will rotate with three other Italian anchors between the ages of 22 and 27, picked from 100 applicants.