A £150,000 designer watch that doesn't even tell the time has sold out within hours of going on sale.
The timepiece - called "Day and Night" - is encrusted with sapphires, has a crocodile skin strap and is made from steel salvaged from the wreck of the Titanic.
It looks like any normal watch but instead of numbers the face is divided into two sections - a dark half to signify night and a lighter half to signify the day.
A limited number were made by Swiss manufacturers Romain Jerome and they sold out within 48 hours after Brazilian footballer Ronaldo was given the first one.
Romain Jerome, who are based in Geneva, would not reveal who the other customers were other than to say they were "very rich clients, who have taste for the luxurious."
They describe the timepiece as a "world unique - a watch that does not tell the time."
IOW, a non-stopped watch that isn't right even twice a day.