Vladimir Putin has enhanced his image as Russia's leading sex symbol after a commemorative magazine wholly dedicated to his virility and reputation as a "vampire" rapidly sold out in the kiosks of Moscow.
Feeding on an almost cult-like obsession among the Russian people for their inscrutable prime minister, the celebrity gossip magazine Secrets of the Stars released a special edition eulogising the ex-KGB officer.
The cover, carrying a picture of Mr Putin looking unnaturally youthful accompanied by the headline "My heart is on my sleeve", alone seemed sufficiently tantalising to appeal to most patriotic Russians.
Add to that a free poster of the topless prime minister fishing and sub-headlines promising revelations of his wild youth including a visit to a stripclub in Hamburg, romances with women and a guide on "how to become Putin", and the magazine looked set to break circulation records for a single issue.
....the magazine has outdone itself, carrying numerous photos of the prime minister in heroic poses, kayaking, swimming with dolphins and arm wrestling, under the headline: "Sometimes He's Just So Cool".
"There's not a single woman who would not dream of embracing and kissing Vladimir Vladimirovich and hearing his declaration of love," the article opined.
A great deal of attention was given to Ludmila Putin, his wife who won praise for her ability to "cook, clean and knit".
Quoting a German friend, Mrs Putin reportedly praised the prime minister as a model husband because he did not beat her, but also noted that he was an unemotional "vampire" who "sucked all the juices" out of her.