A campaign to put an atheist advert on the side of a London bus looks to be dead after the organisers failed to raise enough cash.
Campaigners hoped to raise the raise the £23,400 necessary to buy a prominent two-week slot on a “bendy bus” by collecting £5 pledges from atheists online.
They even made a mock-up photo of a bus carrying their chosen message: "There's probably no God. Now stop worrying and get on with your life."
The project attracted huge attention on atheist message boards and was even featured on the website of scientist and promiment atheist Richard Dawkins, but it appears that too few non-believers actually put their hands in their pockets.
A specially-created website had attracted only 877 pledges when its deadline passed on Thursday, far short of the 4,678 people needed.