[British] Holiday operator Travel Republic has criticised an adventure travel company for its decision to advertise "chav-free holidays".
Activities Abroad sent out an email earlier this week to 24,000 people on its database , containing two lists of names. The first list the names that it believed holidaymakers would be likely to encounter on one of its holidays – such as Sarah, Charles and Alice. The second was a list of names it believed people would be unlikely to find – including Dazza, Britney and Shannon.
Travel Republic has responded by offering a 10 per cent discount on holiday bookings for anyone possessing one of the "chav" names.
Paul Furner, managing director of Travel Republic, described the Activities Abroad's "anti-chav" stance as “offensive”.
“We actively encourage bookings from everyone, irrespective of their name and its perceived social standing,” he said.
“In fact we’re delighted to have 1600 Shannons, 1100 Courtneys, 600 Chantelles, 500 Kylies, 400 Tiffanys, 300 Candices and 200 Britneys on our database, and two Candices, a Chantelle and a Dazza among our staff.”