At the Ashley Madison agency, which revels in the motto, "Life is short. Have an affair," the global economic downturn is proving a boon for business.
....the message is hitting home as the economy reels, according to Noel Biderman, the company's founder and chief executive.
Membership has soared from one million to 3.6 million in just 12 months, and he expects another surge after the company launched a service allowing members to access the site from their mobile phones. The innovation is aimed at would-be cheaters who are nervous about leaving evidence of their infidelity on their computer at home or work.
Mr Biderman said that many couples who would otherwise have divorced were seeking affairs at the moment because of the cost of hiring lawyers and the difficulty of selling the marital home.
....It is free to register with Ashley Madison, but members pay with purchased credits to send messages to other users. The agency charges $49 (£33) for 100 credits or $249 for 1,000 credits and 50 credits buys 60 minutes of instant messaging time or 10 emails to different users.