How Do They Know Who's an 'X' and Who's an 'O'?

Gonzaga's men's basketball team has lost once this season. To undefeated and #1 ranked Illinois, in the John Wooden Classic in Indiana.

They have provided the only defeats of the season for the #16 Washington Huskies and #9 Georgia Tech. Last night, the Zags--playing with their best player (Ronny Turiaf) limited to 18 minutes due to two sprained ankles--defeated #3 Oklahoma State, in Oklahoma.

Where is Gonzaga rated in the USA Today/ESPN Coaches' Poll (we repeat, coaches' poll), you ask?

21. Gonzaga