In Service...

And in the money, in Southern California:

Wealthy families need more chefs to prepare meals, more maids and butlers to serve them, more housekeepers to keep mansions tidy, and more nannies and night nurses to tend offspring.

....The number of private household workers jumped 67 percent in Southern California over the past five years to nearly 150,000, according to the U.S. Bureau of Labor Statistics. This total doesn't include illegal immigrants or anyone paid off the books.

Dennis Meyers, principal economist at the California Department of Finance, says such strong growth isn't surprising.

"We have so many new millionaires," he says.

....The burgeoning service industry now has its own glossy magazine, CelebStaff: Managing Mansions and Estates. Its offices are in Beverly Hills.

"For the average Joe, this type of lifestyle is unimaginable," the CelebStaff editors write, "but those that live it will have it no other way!"

If the average Joe only knew, those in the field say, he could be upgrading his own life by working for the wealthy.

"He could be making $50,000, $60,000, $70,000 a year at a mansion in Bel Air with museum-quality furnishings, rather than cooped up as a $9-an-hour computer programmer in a cubicle in Mid-Wilshire," says Baker, who started his company in 2004 after a stint as a recruiter for a search firm.