According to a story in the Sports Business Journal, [Tim] Finchem said ...: "We're asking every player to add a tournament or two to their historical schedule to assist the tournaments that historically have weak fields. We have a lot of title sponsors this year that are up for renewal. We have to put our best foot forward in terms of presenting our competitions."
He also asked players to be visible in corporate hospitality areas and to communicate that to the leaders of Tour sponsoring companies, according to the Sports Business Journal. He also asked players to avoid being publicly negative about the Tour.
....The PGA Tour isn't immune to the economic slowdown worldwide. Several of its sponsors are financial institutions or car companies, both of which are having significant economic troubles.