Consumers appear to be comfort eating their way through the recession if the surge in profits of U.S. chocolate giant Hershey is anything to go by.
The firm, which makes Hershey's Kisses and Kit Kat, today posted results for the first quarter of the year, revealing profits had jumped 20per cent annually.
Consumer psychologists are suggesting people could be using chocolate bars as a relatively cheap pick-me-up during the economic downturn.
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