Wednesday, February 01, 2006

Super Pizza Bowl

The teams are practicing for the big day:

Pizza orders typically surge during commercials and at halftime, which is where the in-store TV sets can help. Some Domino's stores in Philadelphia will have their drivers tuning into XM Satellite Radio, which will air the game.

And it isn't only the football players who will be watching film this week. In an effort to get Papa John's stores fired up for the game, managers and assistant managers from 20 outlets in Jacksonville, Fla., will gather to see a video of a successful delivery last year of a single order of 650 pizzas.

"We'll get everybody pumped up," says Bob Simms, operating partner for the stores.

On Super Bowl Sundays, many Domino's stores sell double the number of pizzas than they would on a normal Sunday, and some end up selling four times as many.

Because of this surge in demand, pizza managers typically require all their employees to suit up on game day, but it can be hard to enforce that. In order to fill out his roster, Dan Shanahan, who owns two Domino's stores in Wisconsin, a rabid football state, had to pay all his employees double-time rates in 1997 and 1998, when the Green Bay Packers were in the Super Bowl. That is on top of giving drivers twice their usual commission per delivery.

And, Adam Smith call your office:

To keep up with the volume of orders, which some store owners say can exceed 200 pizzas an hour during the Super Bowl, Domino's employees each are assigned an unusually narrow task: Some do nothing but put order slips on the pizza boxes. For others, the sole job is to keep drivers well-stocked with small bills. The best pizza cutters slice pizza, while the most logistically inclined are put in charge of matching orders with drivers in the most efficient way possible.

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