Tuesday, August 16, 2005

Blame Canada

For digitally dehancing Maria's breasts:

The Rogers Cup management has decided to have two of the tournament promoting banners depicting Maria Sharapova hauled down and digitally doctored to retouch delicate portions of the famous Russian’s storied physique, or more precisely her nipples, the Star reported Tuesday.

...When tennis fans and celebrity hounds converge upon the Rexall Centre tennis stadium at York this week, they will be greeted by rows of huge banners draped from the stadium’s concrete facade, each showing one or another of the top women’s tennis stars who will be competing at the tournament this year — Amelie Mauresmo, Serena Williams, Kim Clijsters, Justine Henin-Hardenne, and Sharapova.

But, in some cases, spectators will be seeing only the bowdlerized versions of those photos, the Star adds, since after hot debates it was decided Sharapova’s nipples needed retouching.

“I don’t see the sporting necessity of having Maria Sharapova’s breasts falling out of her top,” Richard Powers, professor of sports marketing at the University of Toronto’s Rotman School of Management, said. “What are they selling here? I don’t think it’s in good taste.”

In Canada, he qualifies as a marketing professor?

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