Branson, Richard Branson's image on the competition's airliners:
The Virgin Atlantic chairman, who makes a brief cameo appearance in Casino Royale, the latest James Bond film, is somehow missing from the version shown on British Airways flights.
In the cinema version, Sir Richard is seen passing through a security arch at Miami airport. However on BA flights, while he can be seen from the back, the scene when he turns round and faces the camera has gone.
Even the slightest glimpse of a Virgin plane was enough for the scissors to come out and when it could not be avoided, the distinctive Virgin tail fin has been painted over.
This is not the first occasion that BA has been sensitive about the appearance of its rival on screen. Scenes filmed in Virgin's premium cabin were cut out of The Wedding Date before it was deemed suitable for BA passengers.