Holidaymakers in Italy are being fined up to £700 for trying to reserve a place on the beach with their towels.
Some have been arriving as early as 6am, staking a claim, then going for breakfast.
After a rush of complaints from later arrivals, officials are enforcing a law which makes it illegal to reserve a space with a towel and then leave it unattended.
Damiano Guerrini, harbourmaster at Porto Imperia on the Italian Riveria, said: "It is mostly the elderly who are responsible and it is all nations who are involved.
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