Monday, September 10, 2007

Frost Ya?

If you're an investor, it should:

Struggling US snack foods giant Krispy Kreme slid deeper into the red as second quarter losses grew to $27m (£13.3m) from $4.6m in 2006.

Shares in the doughnut maker fell 25% in reaction to the latest bad news to hit Krispy Kreme, which is in the midst of a restructuring operation.

Healthier eating trends were one of the factors blamed for declining sales.

Competition from rival Dunkin'Donuts and franchisees filing for bankruptcy have also damaged
Krispy Kreme.

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