Friday, March 30, 2007

Plum Out of Luck

Those pesky EU bureaucrats want to define what's in a name:

In April a new regulation is to go before the European Parliament which - if passed - would define slivovice as a spirit made from plum juice with alcohol added to it. If this is approved, it means that the traditional distilled Moravian liquor would no longer be able to call itself slivovice. ....

I spoke earlier with the owner of a small, family-run distillery in Moravia, Martin Zufanek, and asked him what Moravian slivovice is actually made from:

"Slivovice has always only been made from plums. Here in Slovacko we have always made Slivovice from various kinds of plums. We use ordinary, plain plums as well as different cultivated plums, such as the Stanley. So, it's a mixture of plums, but, it's always been just plums and nothing else."

...."If the new EU regulation is approved and the new definition of slivovice means that it becomes kind of liquid made from fruit juice with alcohol added to it, our company would have to think about a new name for our products. We take pride in producing our slivovice and various fruit liqueurs using nothing but fruit, without any extra alcohol added. The new legislation would therefore have a negative impact on our company's strategy and philosophy. At the moment, I don't know what exactly we would do..."

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