What do women want, Sigmund?
It is an activity shared by millions, perpetuated by popularity and endorsed by Science.
I mean, really endorsed by Science. Friday, the journal of that name published a study confirming what Nielsen already knows: Time in front of the telly is tops for gratification.
In a survey of 909 working women asked to reconstruct their feelings in daily diary form, watching television came out ahead of shopping, talking on the phone, cooking, taking care of children, housework (duh) and dealing with the boss (double-duh).
The study didn't include men. However, I'll risk it and suggest they, too, extract more bliss from "Desperate Housewives" star Nicollette Sheridan shedding her towel on "Monday Night Football" than from the boss shredding a report Monday morning.
Science didn't say exactly what on TV provided the most fun.